4 CX Principles from Jon Picoult to Turn Customers into Lifelong Fans

from The Chief Customer Officer Human Duct Tape Show · host Jeanne Bliss

"I think the most successful chief customer officers are the ones who realize their job is to make heroes of other people," says Jon Picoult, founder of Watermark Consulting and author of From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans. In this episode, Jon and I explore a few of the principles from his book to improve customer experience and drive business growth.

Episode metadata supplied by the publisher feed · Published Jan 28, 2022

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4 CX Principles from Jon Picoult to Turn Customers into Lifelong Fans

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