#4 - Debatendo Martech na prática! - Debate no Café

What this episode covers

Afinal, o que é #Martech? #Marketing + #Tecnologia #Personalização em massa Ferramentas e tendências do setor: #MachineLearning, #InteligênciaArtificial, #BigData. Tudo isso aplicado no dia a dia das operações de #Marketing das empresas. * * * EPISÓDIO 4 * * * O nosso convidado deste episódio é o Maik Gordon. O Maik é administrador, Pós-graduado em Transformação Digital pela PUC. Tem 12 anos no mercado de tecnologia para Marketing. E tem se dedicado nos últimos anos ao setor financeiro; passando por grandes bancos no Brasil. Atualmente é especialista em Martech no PicPay. Se define como alguém muito curioso e que adora transformar ambientes complicados em ambientes complexos. O Maik acredita que seu maior desafio é conseguir explicar para as empresas que Martech tem menos relação com a automatização de campanhas e mais com o pensamento estratégico e a capacidade de entender seus clientes. Neste vídeo você vai entender a melhor o que é Martech e como tecnologias como machine learning, inteligência artificial, big data, entre outras, podem ajudar as empresas a alcançarem melhores resultados nos seus negócios. * * * * * * Você também pode ler nossos artigos no site do Debate no Café: https://www.debatenocafe.com.br/ Estamos nas principais redes sociais. Siga a gente lá: LinkedIn: https://www.linkedin.com/company/debatenocafe Instagram: https://www.instagram.com/debatenocafe Twitter: https://twitter.com/debatenocafe Inscreva-se no YouTube: https://www.youtube.com/channel/UCryXV9gKIUUN6QbBRy1NBkg Estamos nas principais plataformas de Podcast: Spotify: https://open.spotify.com/show/0cP82iqAN9C4Cq8xVm8nX4?si=f5e3W_rzR7mRJsjdQUvlnQ&dl_branch=1 SoundCloud: https://soundcloud.com/debatenocafe Google Podcast: Debate no Café (google.com) Amazon Music: https://music.amazon.com.br/podcasts/c13cefb1-0eb0-4049-9b98-561b519d4cf3/DEBATE-NO-CAF O Debate no Café é apresentado por: Márcio Oliveira (https://www.linkedin.com/in/marciooliveira71/) e Thiago Pierozzi (https://www.linkedin.com/in/thiagomistropierozzi/) Caso queira falar com o Debate no Café envie seu email direto para [email protected] Envie sugestões de assuntos e convidados. Perguntas. Dúvidas. Ficaremos felizes em poder ajudá-lo.

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Frequently Asked Questions

How long is this episode of Debate no Café?

This episode is 51 minutes long.

When was this Debate no Café episode published?

This episode was published on August 20, 2021.

What is this episode about?

Afinal, o que é #Martech? #Marketing + #Tecnologia #Personalização em massa Ferramentas e tendências do setor: #MachineLearning, #InteligênciaArtificial, #BigData. Tudo isso aplicado no dia a dia das operações de #Marketing das empresas. * * * ...

Can I download this Debate no Café episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.