4 - Direct Mail and Digital: The Dynamic Duo of Modern Marketing

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the VP, Corporate Sales and Marketing at Modern Postcard, Keith Goodman. Keith focuses on the evolving role of direct mail in supporting digital channels such as email, programmatic advertising, and social media.Keith highlights the importance of a multi-channel approach, the challenges of attribution, and the need for collaboration among marketing teams. They also explore the impact of hybrid work environments on audience targeting and emphasize understanding customer needs to enhance targeting and conversion rates.Learn more about Keith's work HERE.Connect with Keith on LinkedIn HERE.Think you'd be a great guest on the show? Apply HERE.