4 Elements of Brand Building

Today we dig deeper into how we women farmers can brand our farm businesses. Marketing entrepreneur Diahann Lohr shares four tips to help you define your own unique brand. Remember to always ask the question: How do you want people to feel when they buy your products? Diahann is a marketing professional with a love for healthy food and owns and operates Adunate Word & Design (ah-doo-NAH-tay), which specializes in helping food and agricultural organizations grow their business.