#4: From 4 Farm Tables to a Coachella Powerhouse: Matiana Gregory is Building Dang! Fine

If you've ever wondered how event creatives scale from working out of a garage to designing for Coachella, Capital One, and CoverGirl… this episode is your blueprint.In this episode of Pop-Up to Powerhouse, I'm sitting down with the founder of Dang! Fine, the funky, colorful, custom event rental brand that took Arizona by storm and now travels the country building for major brands. From starting with just four farm tables and a bar, to owning a 10,000+ square foot warehouse with a full team of 11 employees, Matiana Gregory has built something most event creatives only dream about.We're getting into the real behind-the-scenes — how she priced like LA the moment she landed in Arizona, why her brand name became her biggest competitive advantage, and the $94,000 Jeep Wrangler event that pivoted her entire business toward corporate.Inside this episode, you'll learn:Why pricing yourself like you already have employees is the move from day oneThe branding mistakes that quietly tank event businesses (and how to avoid them)How to build a team that actually stays — commission structures, bonuses, and cultureWhy partnerships rarely work and what to do insteadThe systems behind running 16 events a week without losing your mindHow saving profit (not spending it on tax write-offs) lets you buy buildings and scaleWhy last year's "enjoy" goal made her more money than any hustle year ever didIf you're tired of grinding without a plan and you're ready to build an event business with real systems, real margins, and real longevity, this conversation will shift how you think about growth. Connect with Matiana Gregory: Instagram: https://www.instagram.com/matiana.dangfine/Website: https://dangfinerentals.comCourse: https://dangfine.thrivecart.com/making-it-dang-fineJamie Taylor on Instagram: ⁠⁠⁠⁠instagram.com/jamietaylorcreates/⁠⁠⁠⁠Charge Your Worth Free Guide: ⁠⁠⁠⁠thejamietaylor.com/freeguide⁠⁠⁠⁠Luxury Balloon Academy:⁠⁠⁠⁠ luxuryballoonacademy.com⁠⁠⁠⁠Subscribe, review and follow the podcast on your favourite platforms⁠⁠⁠⁠Youtube⁠⁠⁠⁠ - ⁠⁠⁠⁠Spotify⁠⁠⁠⁠ - ⁠⁠⁠⁠Apple