4: From Melodies to Market: A Luxury Brand Transformation for a SoCal Harpist

Seika Harp Case Study Show NotesThe Brand Development Program is a service offering by Ali Rae Haney. At the onboarding of a new client, she gets to know their business, the brand they have established thus far, as well as their goals for the business and brand.From there, she conducts a thorough brand analysis that results in improvements that can be made in order to target that business’s ideal client in a more consistent manner, ensuring that all client touch points are cohesive, both online and in person. This episode consists of a real client case study, one performed for Seika Harp, an event harpist in Southern California who was/is trying to break into the luxury wedding market. Ali explores the brand that Seika Dong, the owner of Seika Harp, had established up to their point of contact, then gives specific, tangible steps to bring to life the brand Seika envisions for Seika Harp.These strategies include website copy and usability, social media strategy, email marketing pointers, and other marketing tactics that are specific to the wedding industry and will help Seika get in front of her ideal client.Brand Strategy Framework Course:https://photographyframeworkshop.com/products/brand-strategy-framework-courseAli Rae Haney Brand Development Program Info:https://aliraehaney.com/brand-developmentAli Rae Haney Show Insiders Facebook Grouphttps://www.facebook.com/groups/2144518489214997