4: From Overlooked to Empowered: How Courtney Williams Humanizes Leadership in the Agency World

In this inspiring episode of Her Agency, Brandi sits down with Courtney Williams, VP and Head of Business Development at The Martin Agency, to discuss leadership, mentorship, and the power of authenticity. Courtney is also at the forefront of change as she co-chairs the 4As National New Business Committee, a volunteer with the Can: Diversity Collective, and a former board member for SheSays Atlanta and #TimesUp. Her visionary approach paved the way to achieve AdAge’s 2023 A-List Agency of the Year, Adweek’s 2x Agency of the Year, and a sport on Fast Company’s Most Innovative Companies list for two consecutive years.  Courtney shares her journey from being a new business intern to becoming a key leader at one of the most awarded agencies in the world. She reflects on the mentors who saw her potential and gave her the confidence to speak up, even when she doubted herself. Learn how Courtney is redefining leadership by centering human connection and purpose in everything she does. From advocating for diversity in leadership to creating space for others to thrive, Courtney’s insights are a must-listen for anyone looking to grow in their career and make a lasting impact. KEY POINTS - The importance of Courtney’s role in the advertising industry  - Career pivot in 2020: The dream role at The Martin Agency - Industry evolution and the need for diverse business roles - The importance of having strategic career decisions  - Chief Growth Officer goal and having a supportive network  - The pivotal role of mentorship and sponsorship  - On creating empathy and safe spaces in the workplace - Remember your why: Maintaining a positive mindset  - The role of ERGs and BRGs in building a community  - Strong sense of self and the value of sisterhood QUOTABLES  "If you can help build a brand and have a point of view you can do new business, and we can help you do that." – Courtney Williams "It is better to be uncomfortable than resentful." – Courtney Williams "Everything at the core of what I do is about relationships — and how can I continue to build relationship, build reputation — for our agency, but also for our people." – Courtney Williams GUEST RESOURCES  Courtney Williams  LinkedIn | https://www.linkedin.com/my/courtlyndelle  Get In Touch with Brandi Rand! IG | https://www.instagram.com/brandi_rand/  LinkedIn | https://www.linkedin.com/in/brandirand/  HER Agency, The Collective Are you a Black woman thriving in advertising or ready to start? Join HER Agency, The Collective—a community designed for you to build, connect, and own your agency with women who share your journey. Let’s have real conversations, elevate our brands, and make space where we belong. Join The Collective Today! Follow Us on IG:  instagram.com/heragencypod/  Her Agency is produced by EPYC Media Network