EPISODE · Nov 24, 2022 · 19 MIN
4 Functions To A Headline That Will Create More Business Opportunities For Your IFM Company
from Predictable B2B Growth · host Javier Lozano, Jr.
There are 4 main functions to a properly written headline. These functions have proven to deliver higher quality leads to your IFM business. And, eventually allow your sales team to close those leads.However, if these 4 functions are not used correctly in your headline creation – you’ll loose every chance of even striking a conversation.A headline is almost like your “elevator pitch”. If you can’t sum up what your business does in 30 seconds or less you’ll never get a follow up question.Headlines are the same… but much shorter. If you can’t sum up what you do, who you serve, and how you do it… in under 10 words… well… you’re dead in the water.Send us Fan Mail Thanks for listening to Predictable B2B Growth.Want predictable pipeline (not random acts of marketing)? Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline Subscribe to the newsletter: https://boldermediasolutions.com/newsletter Book a strategy call: https://boldermediasolutions.com/strategyMore episodes + show notes: https://boldermediasolutions.com/podcastConnect with Javier:LinkedIn: https://www.linkedin.com/in/javierlozanojr/ Website: https://boldermediasolutions.comIf the show helps, follow + leave a rating/review.
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There are 4 main functions to a properly written headline. These functions have proven to deliver higher quality leads to your IFM business. And, eventually allow your sales team to close those leads. However, if these 4 functions are not used correctly in your headline creation – you’ll loose every chance of even striking a conversation. A headline is almost like your “elevator pitch”. If you can’t sum up what your business does in 30 seconds or less you’ll never get a follow up question. He...
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4 Functions To A Headline That Will Create More Business Opportunities For Your IFM Company
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