EPISODE · Nov 8, 2017 · 52 MIN
4 - How ATB Financial is building a cult brand - with Carol Shmygol
from a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand. · host Luiza Campos
In this episode, Carol Shmygol, Head of Marketing and Brand for AT Financial, describes ATB's journey in defining and implementing their brand. Not an easy task particularly when you have over 5,000 staff and 300 locations across the province.
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4 - How ATB Financial is building a cult brand - with Carol Shmygol
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