4. How CEOs can get more involved in marketing—and why they should

Check us out on YouTube https://youtube.com/@CoworkingMarketing Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️ https://coworking.marketing/resources --------------------------------------------------------------------------------------------------------------------------- Connect with Kevin Website: https://everspaces.com LinkedIn: https://www.linkedin.com/in/whelankevin/ Connect with Taylor Website: https://www.talemaker.ca LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/ --------------------------------------------------------------------------------------------------------------------------- Sir Richard Branson has more social media followers than Virgin does. Cristiano Ronaldo has more followers than all the Premier League football clubs combined. Why? Because people follow people more than they follow brands. That’s what this week’s episode is all about: why coworking CEOs and founders should get involved in the company's marketing—and how to do it. In this episode, we discuss: How founder visibility builds trust and credibility Why this matters when your audience is considering a management agreement, signing a lease, buying a franchise, or joining a community What types of coworking businesses this works for How to measure the ROI of building your profile as a CEO/owner What you can do to get involved in the marketing process Also: Kevin breaks down the power of just showing up We share a few book recommendations that will help you wrap your mind around building your profile as a business leader Taylor shares how storytelling plays into category creation We both agree that most people are overthinking it—and underutilizing it --------------------------------------------------------------------------------------------------------------------------- About 2 Marketers and a Coworking Podcast Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business. 🔔 Hit subscribe to make sure you don't miss an episode.