4. How CEOs can get more involved in marketing—and why they should

Check us out on YouTubehttps://youtube.com/@CoworkingMarketingDownload all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️https://coworking.marketing/resources---------------------------------------------------------------------------------------------------------------------------Connect with KevinWebsite: https://everspaces.comLinkedIn: https://www.linkedin.com/in/whelankevin/Connect with TaylorWebsite: https://www.talemaker.caLinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/---------------------------------------------------------------------------------------------------------------------------Sir Richard Branson has more social media followers than Virgin does. Cristiano Ronaldo has more followers than all the Premier League football clubs combined.Why? Because people follow people more than they follow brands.That’s what this week’s episode is all about: why coworking CEOs and founders should get involved in the company's marketing—and how to do it.  In this episode, we discuss:How founder visibility builds trust and credibility Why this matters when your audience is considering a management agreement, signing a lease, buying a franchise, or joining a communityWhat types of coworking businesses this works forHow to measure the ROI of building your profile as a CEO/ownerWhat you can do to get involved in the marketing process Also: Kevin breaks down the power of just showing upWe share a few book recommendations that will help you wrap your mind around building your profile as a business leaderTaylor shares how storytelling plays into category creationWe both agree that most people are overthinking it—and underutilizing it---------------------------------------------------------------------------------------------------------------------------About 2 Marketers and a Coworking PodcastHosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business. 🔔 Hit subscribe to make sure you don't miss an episode.