#4 How do I avoid over-customizing my B2B product? - with Julia Bastian (Product Lead at Alasco)

In this conversation, Julia & Tanja discuss the challenges of over-customization in B2B, particularly in the SaaS industry. How do you find a good trade-off between short- and long-term strategy? What does cash flow have to do with customization? And how do you co-create instead of customize? Julia explains why there is no such thing as a small customization request and which strategies she developed at Alasco to not fall into the over-customization trap. OUR GUEST Julia has been the VP of Product at Alasco, a fast-scaling prop tech startup in Munich. She has built up the product & engineering department from 10 to 60 people over five years. Throughout this time she has experienced how to make a product market fit for two different products, drive financing rounds from the product side and build up a product organisation throughout the different phases of a startup. Now she is leading research and innovation projects at Alasco with a focus on Generative AI to discover future opportunities for the company but also to enable the product and engineering team to apply new technologies. USEFUL LINKS Ask me anything about "Unlocking B2B Product Discovery" with Julia Bastian  Avoiding over-customization The Cost Of A Feature by John Cutler Online B2B Group Coaching with Julia HOW TO GET IN TOUCH WITH JULIA www.linkedin.com/in/julia-bastian  https://juliabastian.medium.com/ RECIPE We serve every episode with a dish you can prepare while listening to this conversation. On the menu today:  Spinach Ricotta Cannelloni: https://www.recipetineats.com/spinach-ricotta-cannelloni/ Enjoy - and don’t forget to rate and review the podcast!