4. How Notion Built Demand Before Entering New Markets: The Power of Community

Next Market Live – The Podcast by Weglot explores what it really takes to grow beyond your home market.Each episode is a conversation with the people behind that expansion: marketing leaders, partnership managers, founders, and operators, all sharing their strategies for scaling internationally.In this episode, Yann Alexandre Petretti shares how Notion built demand before entering new markets.From community-led growth to ecosystem building, he breaks down how early traction can happen organically without a traditional go-to-market push. It’s a sharp look at why the best growth strategies start long before you officially launch.About Yann: Yann is the Ecosystem Lead for EMEA at Notion, having joined when the company was five people in a Dublin co-working space and just starting to build in Europe.He began in sales before moving into ecosystem and community building, and now runs Notion’s startup, community, and partner programs across Europe, the Middle East, and Africa – the work behind how Notion warms up a market long before it sells into it.What you’ll learn:Why community-led growth has to start with what you can give, not what you can getHow to warm up a market so sales conversations land with people who already know youWhy going broad with partners backfires, and why a small, well-served set winsHow to enable power users instead of managing them (swag, venues, content, client referrals)Why the right channel beats the right person when telling a local storyHow to enter a new market assuming nothing – listen first, then build the strategyConnect with Yann: LinkedInMentioned in the episode: Notion · Spendesk’s CFO Connect community► Ready to scale your brand across languages? Weglot uses AI to translate your website into any language in under 10 minutes. Try it for free ► Questions? Reach us at [email protected]► Join our multilingual SEO training: https://academy.weglot.com/► Let’s keep in touch! Facebook: /weglotLinkedIn: /weglotX: /weglotBlog: https://blog.weglot.com/Co-Production: MonkeyBird Production Studio: The PodMake-up artist: Livia Delacroix Hosted on Ausha. See ausha.co/privacy-policy for more information.