4. How To Do Content Marketing And Attract High-Value Clients

People are consuming more - of everything - than ever before in history.  While many see this as a bad thing, it can work to your advantage. Creating content, blogs, videos, books, guides, reports, and more, allows you to reach out and touch your ideal client where  ever they are. As well as influence them without even meeting them. Key Takeaways:Content Marketing as a Game Changer: Amanda C. Watts discusses how content marketing can significantly enhance the marketing of business advisory services.Strategic Approach: Emphasis on the strategic nature of content marketing, focusing on creating and distributing valuable, relevant, and consistent content to attract and retain a defined audience.Impact of Content Marketing: Content marketing helps in building trust, allowing advisors to sell their services at a better price, eliminating less desirable clients, and establishing themselves as industry experts.Amanda's Success with Content Marketing: Amanda shares her personal success story, attributing over £5 million in revenue over 10 years to effective content marketing.Different Formats of Content: Encouragement to use various content formats like videos, blog articles, webinars, and books to engage different audience segments.Client Examples and Mindset Shift: Real-life examples of how Amanda's clients have successfully used content marketing, highlighting the importance of a mindset shift from technician to advisor.Focus on Providing Value: The priority should be on delivering insightful, informative, and genuinely useful content to the audience.Content Vault as a Resource: Introduction of the Content Vault, a resource for business advisors containing blog articles and social media posts, with training on converting them into other content formats.Want more? Join THE FREEDOM TRIBEHere's all the FREE BONUSES you'll receive when you join our exciting community on Skool; The Freedom Tribe Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other. Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services. Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K. 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer. Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice. PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life. -Speak to you in the next episode...