4 - Hyping Up Idea-Driven Businesses with MicroFame Media's Michael F. Schein

Your host, Alex Shevelenko, talks with the Founder of MicroFame Media, Michael F. Schein. Michael is the author of the book The Hype Handbook. At MicroFame Media, they have spent years analyzing the methods of history’s most effective persuaders, promoters, and benevolent mischief-makers. They've taken all of this research and distilled their findings into a comprehensive system that lets them generate fanatical attention for your best ideas. Their mission is to hype up their clients, so they can focus on what they do best. Learn more about Michael's work HERE and HERE.Check out Michael's book, The Hype Handbook, HERE. Think you'd be a great guest on the show? Apply HERE.Want to learn more about Alex and his work at Relayto? Check out his website at https://relayto.com/.