#4 iAB Sweden and Finland join to discuss 2022, running successful taskforces, main focus areas for the programmatic task forces and more

[This episode is in English] iAB is represented in 47 countries and in this episode we were joined by two of them - Kenneth Danielsson, CEO of iAB Sweden, Pasi Rassina MD of iAB Finaland and Juuli Pelkonen, Chair of the Programmatic task force in Finland and Head of Programmatic at Sanoma. The topics discussed are the the work that IAB does, how its taskforces are setup, and the important topics the industry is addressing this year across the Nordics. This episode was recorded on January 14th 2022.