4. ISPA's Mattress Industry Trends Report

Mark and Mike speak to Mary Thorpe, Director of Industry Research and Analytics for ISPA, to dig into the methodologies, questions, and take-aways from their latest Mattress Industry Trends Report — which showed the fourth consecutive year of decline for the category.▬ ABOUT THIS EPISODE ▬0:00 - Intro0:23 - Key industry growth stats from ISPA2:04 - Introducing Mary Thorpe3:47 - Background, objectives, and category definitions6:26 - Stationary and adjustable bases10:14 - Growth trends before and after COVID13:23 - Reported numbers vs estimates18:33 - Import estimates24:50 - Domestic estimates29:53 - Imports by domestic producers31:36 - Size mix34:42 - Import prices and customers38:06 - Confidence levels39:41 - Improving estimates in the future41:16 - Biggest misconceptions about the data46:01 - Online marketplace data47:12 Wrap-upTo access the Show Notes — including links to the companies, products, people, and other resources discussed in this episode — go to the episode page HERE: https://www.wakeupcallpod.com/episodes/4-ispa-mattress-industry-trends-report-mary-thorpe