#4: Lacking A Niche? How Real Estate Agents Can Use Their Past Career & Hobbies To Close More Deals

On this edition of the "In The Lead" show, I discuss how to find your niche and exploit it. Jeff from TN asked:  "Hey, I'm  wondering if there is a way to market to public safety folks.  I have 20 years of law enforcement experience and am not sure how to use that to my advantage." If you're an agent struggling to get going, find something you love. And put yourself into it! If you love dogs, go to every dog meetup you can find on Meetup.com. And partner with every shelter! You can sometimes get lists of contacts from these type of partnerships and can always get more brand awareness.