Cynthia Hansen (Innovation Foundation): 4 lessons from scaling social innovation episode artwork

EPISODE · Jun 24, 2026 · 40 MIN

Cynthia Hansen (Innovation Foundation): 4 lessons from scaling social innovation

from EUVC · host EUVC

Most innovation programmes start with reasonable assumptions. The challenge is that reality often proves them wrong.In this episode, Andreas Munk Holm and Jeppe Høier speak with Cynthia Hansen, Managing Director of The Innovation Foundation, empowered by the Adecco Group, about four lessons learned from building and scaling employment solutions for people often excluded from the labour market.Cynthia shares how her team moved from designing programmes around demographics to designing around trends, why technology became central rather than supportive and what it takes to build venture teams capable of creating scalable social impact inside a large organisation.The conversation also explores the evolution of the Foundation's Scan, Build, Scale methodology, the challenge of finding people who can operate across business and social impact and how Foundry is helping create the next generation of innovation talent.Highlights Why designing around demographics led to repeating patternsHow trend-based innovation changed the team's approachThe evolution of the Scan, Build, Scale frameworkWhy technology became essential to scaling impactThe challenge of finding the right venture buildersHow Foundry is creating a pipeline of innovation talentWhat corporate innovators can learn about designing for scaleWhy scale should be built into a solution from day oneTimestamps(00:00) Introduction(02:00) What The Innovation Foundation does and why Adecco created it(03:00) Learning 1: Why demographics were the wrong place to start(08:00) Moving from audiences to trends(10:00) How the team identifies emerging labour market shifts(14:00) Learning 2: The Scan, Build, Scale framework(18:00) The challenge of finding the right venture builders(20:00) Introducing Foundry(23:00) Learning 3: Why technology became central(26:00) Technology, scale and the digital divide(29:00) Measuring impact beyond reach and job placement(31:00) The flywheel behind scaling social innovation(35:00) Learning 4: Building the right teams(38:00) What entrepreneurs can learn about working with corporates(39:00) Closing thoughtsSubscribe to EUVC, the home of European tech, for more insights.

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