4. Lilly Minkove - Luxury retail expert

Lilly Liu Minkove is an expert in the luxury retail sector. She focused on the luxury retail industry as an investment banker at Citigroup and Goldman Sachs, and as a management consultant at McKinsey & Co.  Then she gained experience in industry as a Director of Strategy at Coach and as a Director of Stores for Louis Vuitton. Presently she is a partner at ArtLogica Strategy Group which she co-founded with fellow McKinsey alum Jessica Zhu. ArtLogica is a marketing and strategy consultancy for the consumer, retail, and luxury industries. In our discussion, Lilly gives an insider's view into what she looks for when she does an in-store diagnostic.  We also talk about how an independent professional can work with agencies to do large scale consumer surveys. Learn more about Lilly's work at http://artlogicagroup.com/