4: Look To The Future To Understand The Present

We’re used to looking at history in order to understand the present, but what happens when we look to the future? In this house episode we conduct ‘100 Year Thought Experiments’ - a simple mental device for brand strategists - to better understand the current cultural mechanics of health, careers, environmentalism and food.“When the definition of something changes, the stigma around it changes, too.“In all of these areas, definitions are starting to change. Our words and language, our perceptions and beliefs are shifting in exciting new ways that are more readily revealed when we look to the future first.Links to interesting things mentioned in this episode:Playing With FIRE DocumentaryWhy “natural” food has become a secular stand-in for goodness and purity (Vox)How American Masculinity Creates Lonely Men (NPR/ Hidden Brain) The History and Nature of Man Friendships (The Art of Manliness)Check out our website for more brand strategy thinking, and come connect with us on Twitter, Instagram and LinkedIn.