4 myths about doing business in Africa

What this episode covers

We’re taking some time off while we prepare for our next season. In the meantime, this bonus episode amplifies an important call to brands who do business in Africa.Emerging markets expert Nomava Zanazo says many international companies underestimate their African customers and make costly assumptions about their diversity, preferences and buying power. Sharing the basics about what companies need to know to succeed on the continent, Zanazo debunks four myths and misunderstandings about Africa and its citizens—and invites businesses from overseas to share in its wealth ... once they've done their research. Hosted on Acast. See acast.com/privacy for more information.

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Frequently Asked Questions

How long is this episode of TED Business?

This episode is 12 minutes long.

When was this TED Business episode published?

This episode was published on July 5, 2021.

What is this episode about?

We’re taking some time off while we prepare for our next season. In the meantime, this bonus episode amplifies an important call to brands who do business in Africa.Emerging markets expert Nomava Zanazo says many international companies...

Can I download this TED Business episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.