4. Rachel Hunnybun: We recognised their ‘stretch’…then giving increased 174%

One major challenge for a fundraiser is how you help your colleagues and trustees to see things from the supporters’ point of view. In Episode 4 of the Fundraising Bright Spots podcast, Rob Woods interviews the individual giving expert Rachel Hunnybun about one personalised thank you project and the difference it made to the charity. She explains how handwritten thank you cards were written to anyone who had given more than the amount they normally gave (even if that gift was relatively small), and she shares the valuable impact this special thank you had on later giving, compared to a control group. Rachel and Rob go on to explore a charity that achieves both efficiency and ‘WOW factor’ in its thanking as well as the surprising power of involving non-fundraising colleagues in supporter-focused stewardship activities.