EPISODE · Mar 9, 2020 · 24 MIN
4 Reasons Why Buying Leads Is Like Burning Money
from Financial Advisor Marketing Podcast
Most financial advisors are good at their craft, but aren't great at generating leads and turning them into clients. There's one sweet-sounding alternative to generating leads: Buying them. But buying leads won't jumpstart your business. In reality, it can torch your reputation, flood your schedule with follow-up and lower your income–even if you make a buck or two in the short-term. In this episode, you'll find out the 4 reasons why buying leads is bad for your business–and how to actually get the leads you need to build the business you want. Ready to stop being a nobody and become a trusted advisor serving grateful clients? Listen now! Show highlights include: Why buying leads puts you in the passenger seat of your own business. (7:20) What bank robbers can teach you about lead generation. (9:25) 2 ways lead generation companies will screw you–even if they're "nice" people. (12:40) Why you won't find millionaires on lead lists—and where to find them. (18:13) How "fake millionnaires" can clog up your schedule, burn your money and ruin your business. (19:07) If you're looking for a way to set more appointments with qualified prospects, sign up for James' brand new webinar about how financial advisors can get more clients with email marketing. Go to TheAdvisorCoach.com/webinar to register today. Ready to learn even more about becoming the successful financial advisor you know you can be? Check out these resources: https://www.theadvisorcoach.com/7-awesome-tech-tools-for-financial-advisors.html https://www.theadvisorcoach.com/the-best-crm-for-financial-advisors-crm-software-for-financial-services.html https://www.theadvisorcoach.com/how-to-make-six-figures-financial-advisor.html https://www.theadvisorcoach.com/video-marketing-for-financial-advisors.html
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4 Reasons Why Buying Leads Is Like Burning Money
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