#4 Seth Casden (CELLIANT®): Becoming the first wellness Ingredient Brand

In Episode 4 of the HeroInside Ingredient Branding Podcast, we host Seth Casden from Santa Monica, California. Seth is the CEO of Hologenix LLC; the makers of the CELLIANT® brand, the world leader in infrared performance materials that convert body heat into infrared energy. Join us as we discover how they have successfully built an Ingredient Brand over the course of 20+ years, gaining worldwide recognition and impressive partnerships with the likes of Decathlon and Under Armour. --- Subscribe, like, and share HeroInside and help others get more value for their innovation. After listening, share your opinion, thoughts, and questions on LinkedIn. --- THEMES AND TIMESTAMPS 01:08 - Introduction 02:49 - What is infrared technology 05:31 - Measuring the impact of infrared technology 07:14 - Validating the science behind CELLIANT® over 20 years 10:38 - Strategic partnership with Under Armour 13:21 - Collaboration with Decathlon 16:45 - CELLIANT®'s contribution to health and wellness 19:19 - CELLIANT®'s wide range of applications 23:36 - Differentiation problems in brand building 27:29 - Brand ambassadors, working with Tom Brady 29:36 - Power of Ingredient Branding 32:59 - Creating a demand for an Ingredient Brand 39:10 - Future guest recommendation Enjoy and subscribe to this channel and keep up with the new episodes! ----- KEEP FOLLOWING THE JOURNEY OF THE GUEST ⁠Hologenix LLC website⁠⁠ CELLIANT® website Hologenix LLC on LinkedIn CELLIANT® on LinkedIn Seth Casden on LinkedIn⁠ --- SUBSCRIBE ELSEWHERE ⁠⁠⁠YouTube⁠⁠⁠ ⁠⁠Google Podcasts⁠⁠ ⁠⁠⁠Apple Podcasts⁠⁠⁠ ⁠⁠⁠Castbox⁠⁠⁠ --- QUESTIONS, COLLABORATIONS, AND SPONSORSHIPS If you have any questions or ideas, please reach out through ⁠[email protected]⁠. We are also open to collaborations and sponsorships. If you wish to be featured at HeroInside, reach out through ⁠[email protected]⁠ and we'll get back to you as soon as possible. --- ⁠⁠BRAIND website⁠⁠⁠ ⁠⁠⁠The BRAINDERY⁠⁠⁠ The BRAINDERY is the education and community platform of BRAIND®. It is a space for collaborative learning providing tools to the Ingredient Branding community such as the first Ingredient Branding MasterClass and the HeroInside podcast. --- ABOUT THE HOST Tomas Vucurevic is the Founder and Managing Director of BRAIND® and one of the leading global experts in Ingredient Branding. Tomas has over 40,000 hours of experience as a global Ingredient Branding expert. Half of his career was as Global Brand Manager for Gore-Tex. The other half was as the Founder and Managing Director of BRAIND, a brand strategy consultancy focused exclusively on Ingredient Branding. He has guided more than 70 projects helping companies to get more value out of their innovations by transforming from the ZERO position as a supplier into the HERO position as an Ingredient Brand that consumers seek. ⁠Follow Tomas on LinkedIn⁠