4. The ESSENCE Model for Bold Hoteliers

How can you create a wellness asset that generates profits in the post-pandemic world? Here are the seven ESSENCE principles that show you the steps you can take right away to create a wellness concept that adds value to your hotel and helps you build a committed and loyal customer base. Does this sound familiar? You hire a great wellness director or a star therapist to turn your wellness business around. They highlight all the things you’ve been doing wrong and suggest changes that sound fantastic. You give them the go-ahead. Things seem great... but one day they leave, and so does your entire concept. I hear about cases like this all the time.In today’s episode, I will address these common pitfalls and show you how you can bypass them and get wellness right while also making money. I will teach you the key frameworks you need to create a profitable wellness asset – one that you, your guests, your teams and your owners love and one that will last well beyond your star therapist, spa manager or wellness director’s tenure in this property. I will teach you my proprietary ESSENCE model.________Are you ready to take wellness to the next level?Here are 2 ways I can help:1️⃣  WHO: Wellness directors who want to join 1% of wellness leaders📌 WHAT: The Wellness Asset AcademyA 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.→  Join the waitlist here.2️⃣  WHO: Owners of small, independent hotels with a strong wellbeing focus📌 WHAT: Asset Builder MentorshipExclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.→  Become a steward of true hospitality.💡 Why work with me?I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.✅ #1 best-selling author, global wellness expert ✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific ✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas ✅ Interviewed over 150+ hoteliers worldwide