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#4 - The IP race, selling a star, and how to be a smash hit with Bob Greenblatt episode artwork

EPISODE · Dec 5, 2025 · 40 MIN

#4 - The IP race, selling a star, and how to be a smash hit with Bob Greenblatt

from The Show Must Go On Sale! · host SpotCo & Broadway Podcast Network

TV Executive, Theater Producer, and now The Show Must Go On Sale special guest Bob Greenblatt helped bring shows like “The Drowsy Chaperone,” “9 to 5,’ and the new revival of ”Ragtime” to the Broadway stage. Now, he sits down to talk with Tom Greenwald about bringing IP and stars to the stage, what word of mouth means, and how to market a “Smash.” Learn more about your ad choices. Visit megaphone.fm/adchoices

What this episode covers

TV Executive, Theater Producer, and now The Show Must Go On Sale special guest Bob Greenblatt helped bring shows like “The Drowsy Chaperone,” “9 to 5,’ and the new revival of ”Ragtime” to the Broadway stage. Now, he sits down to talk with Tom Greenwald about bringing IP and stars to the stage, what word of mouth means, and how to market a “Smash.” Learn more about your ad choices. Visit megaphone.fm/adchoices

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#4 - The IP race, selling a star, and how to be a smash hit with Bob Greenblatt

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Frequently Asked Questions

How long is this episode of The Show Must Go On Sale!?

This episode is 40 minutes long.

When was this The Show Must Go On Sale! episode published?

This episode was published on December 5, 2025.

What is this episode about?

TV Executive, Theater Producer, and now The Show Must Go On Sale special guest Bob Greenblatt helped bring shows like “The Drowsy Chaperone,” “9 to 5,’ and the new revival of ”Ragtime” to the Broadway stage. Now, he sits down to talk with Tom...

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