4 Things That Set My Lash Business Up for Success with AnneMarie Lorenzini

In this episode, AnneMarie takes you step by step through some of her best business practices.  From keeping a lid on spending, to making your bed and salon comfortable, creating a professional website with booking functions, and some ideas for creative promotions to attract or retain clients, you’ll definitely get something useful out of this episode. Whether you’re just starting out, or a long-time pro, tune in and see if there are some new tips and information you can use to improve your lashing business and set yourself up for success! The Untamed podcast is hosted by Cheryl Peng, Founder of Untamed Artistry and AnneMarie Lorenzini, CEO. Untamed Artistry provides professional lash artists with helpful knowledge and quality eyelash extension products (hand-tested in our lash nerd lab). Find great products and all the education you could ever want (with a healthy dose of quirk) at UntamedArtistry.com Expect to hear: AnneMarie’s background in the beauty industry What’s your why? Considering why you want to be in the lash industry. If it’s only money, and you don’t like people, you probably won’t find lashing satisfying long-term. Tip #1 - Don’t overspend It’s fun to buy and try everything, but buy sparingly Make your salon space cozy - but how to do it affordably The salon environment - start small and replace/refresh when items are worn out or expired Tip #2 - Customer service This will bring customers back much more often than your skill set Pre-book, follow-up, be proactive Tip #3 - Professional software Website Instagram pages Booking software (VagaroPro is AnneMarie’s favorite) Tip #4 - Creative promotions Give them time to provide results Referral promotions that give cash back are often successful Consider your expenses/overhead when creating promotions Promo Idea: Full set with “free” refill. This encourages the client to come back and allows you to begin building a long-term client relationship Resources: VagaroPro Booking Software WIX Website Builder Connect with Cheryl and AnneMarie: Cheryl's Instagram AnneMarie's Instagram Cheryl Peng LinkedIn AnneMarie Lorenzini LinkedIn Untamed Artistry Website