#4 Tom Searcy | From David to Goliath: Using brand strategy to land enterprise deals.

Welcome to 10 More Questions—a podcast lovingly created by the people of Nicework, a branding studio building and activating brands people actually care about. It’s no secret that you need a strong brand—but what exactly does building one entail, and how can you ensure your brand both stands out and supports your business goals and functions? In this podcast, we’ll be exploring the relationship between business and brand, chatting to thought and industry leaders about how exactly to turn a brand from a cost centre to a company asset.Join me, Ross Drakes, as I talk to some of the greatest thinkers, doers, and builders in both the brand and business world.