4 Truths That Move Humanity Forever

The Problem:Too many business owners chase profits without purpose—leaving impact, fulfillment, and connection behind.One quiet evening, Genevieve Piturro heard a voice inside her heart ask a simple, life-changing question: “If this is the next 30 years of your life… is this enough?”That moment turned everything upside down.She was a successful TV marketing executive—living the dream on paper. But deep down, something was missing. That question sparked her mission to start a nonprofit from scratch: Pajama Program, which has now delivered over 8 million pajamas and books to children in need.In this heart-filled episode of Knack 4 Business, Genevieve shares the four core truths she’s learned that can move not just her, but all of us, forward. What We Cover in This Episode:🎯 How to listen when your inner voice speaks💡 Leaving a corporate job to launch a mission-driven movement💖 Why leading with love is a competitive advantage💼 How to balance purpose and profit without burning out📘 What it really takes to start and grow a nonprofit🚀 Lessons for entrepreneurs on building legacy through serviceWhether you're launching a business, leading a team, or seeking more meaning in your work, Genevieve’s story offers a blueprint for finding your “why”—and turning it into action. More About Genevieve Piturro:   🌐 Website   🔗 LinkedIn   👕 Pajama Program   📖 Book: Purpose, Passion, and Moxie: A Workbook to Help You Start a Nonprofit from Scratch to Success🎧 Watch on YouTube: Click Here Meet Your Hosts:👤 Bernie Franzgrote👤 Wayne PrattSpecial Thanks To Our Supporters:🎙 Carl Richards – Podcast Solutions Made Simple🏠 Fred Crouch – Property Wizard Podcast🌱 Jovan Strika – @Hive Coworking Space🤝 Melanie Webber – Business partner and strategist🎤 Wayne Pratt – Co-host, coach, and founder of Motive8U Inc Sponsors & Resources for You:📹 Descript – Smarter content creation. Easy podcast and video editing.🏢 @Hive Coworking – Real business relationships beyond the screen.🏘 Property Wizard Podcast – Real estate made simple for new investors. 💬 We Want to Hear From You!Have thoughts or questions after the episode? Want to connect with Genevieve or the hosts?   📧 Reach us at [email protected]   🌐 Explore more at Knack4Business.com   🎙 Catch more episodes: Listen Here   👇 Drop your comments, share your takeaways, and tell us how this story moved you. Let’s keep the conversation going! Disclaimer: Everything you heard today is for educational purposes only. It's not professional advice. Before you act on anything — talk to a certified expert in your area. Your accountant. Your lawyer. Someone who knows your situation.We share perspectives. You make the decisions.Want more? Head over to blog.knack4business.com — packed with practical episodes on AI, marketing, leadership, and growth. No fluff. Just the good stuff. Subscribe while you're there.Until next time; keep building. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.