#4 Unlocking Storytelling for News: How Publishers Can Escape CMS Limitations, Adapt to Modern Needs, and Bring Stories to Life. Tine Karlsen at Vev

How can news publishers design better stories, faster — without being held back by rigid CMS systems?In this episode, we talk with Tine Karlsen, CEO and co-founder of Vev, about how storytelling, design, and creative freedom are being reshaped in the digital newsroom. From breaking out of static templates to embracing new formats like scrollytelling, Tine shares how publishers can rethink workflows and build for a mobile-first, attention-scarce world.Whether it’s investigative journalism or branded content, design isn’t just about how things look — it’s about how stories connect, build trust, and perform.In this conversation, we explore:Why traditional CMS systems are limiting creative storytellingThe power of design in building trust and engagementWhat publishers can learn from print — and apply to digitalHow modern teams are blending speed with storytelling qualityThe rise of scrollytelling and interactive news formatsThe role of AI in designing smarter, faster, and at scaleWhy storytelling still needs that human creative touchHosted by Nils Ove Håland Riise, this episode dives into the intersection of content, technology, and storytelling — and how publishers can equip their teams to do more with less, without compromising on quality or creativity.Key Takeaways:Rigid CMS templates limit innovation and storytelling formatsNo-code tools empower faster experimentation and better designGreat storytelling happens when tech, design, and editorial collaboratePublishers must adapt stories to the platform — not one-size-fits-allHuman creativity remains essential, even in an AI-powered futureCheck out Vev at:Website: https://www.vev.design/How to connect with Tine:Linkedin: https://www.linkedin.com/in/tine-karlsen-a33a8765/Chapters:00:00 The Importance of Design in Storytelling03:05 The Role of AI in Content Creation06:01 Understanding VEV and Its Impact on Media09:01 Balancing Speed and Quality in Publishing12:04 Adapting to Changing Reading Habits15:08 Innovative Storytelling Techniques: Scrollytelling17:55 The Intersection of Design and Social Media21:59 Multimedia Approaches in Journalism24:36 Challenges with Content Management Systems27:36 The Role of No-Code Platforms in Publishing32:09 The Evolution of Advertising and Content Marketing36:45 AI's Impact on Design and Content Creation38:28 The Role of Human Creativity in AI-Driven Projects39:22 AI as a Productivity Tool in Content Creation41:14 AI Features and Their Impact on Web Development43:08 The Importance of Human Touch in Design46:03 Future of Storytelling in News Publishing48:27 Best Practices for Publishers Using No-Code Solutions51:39 Collaborative Workflows in Content Creation52:15 Vision for the Future of Web Creation🔥 Don’t forget to like, comment, subscribe, and follow for more episodes on the future of news, storytelling, and media tech.🔍 Keywords:storytelling in journalism, CMS limitations, digital publishing, no-code design, visual storytelling, Vev, scrollytelling, newsroom innovation, branded content, AI in publishing, user experience, mobile-first storytelling, design and engagement, content strategy, modern publishing workflows, future of news, Tine Karlsen, media design, content creation tools