4 Ways Human Centered Design Can Help You and Your Customers

Sinikka Waugh and Matt Arnold discuss 4 Ways Human-Centered Design Can Help You and Your Customers. Matt Arnold serves as principal for services strategies and solutions at Brightidea, whose mission is to transform the way the world innovates. Matt has over 25 years of experience leading innovation and design projects with many of the world's top brands. Matt was the creator and host of The Iowa Idea Podcast which explored stories of creativity, craft, and innovation in long-form interviews with over 100 innovators and creatives.  He holds a BA in Communication Studies from The University of Iowa and an MS in Communication from Illinois State University.