4 Ways That End-to-End Demand Planning Has & Hasn't Changed

from Supply Chain Now · host Supply Chain Now

In this episode of Supply Chain Now, Scott Luton and Marty Parker welcome back Wiley Jones, Co-Founder and CEO of Doss, to discuss the evolving world of demand planning and supply chain optimization. Wiley shares his journey, from designing toys in factories in Asia to leading hardware projects in Silicon Valley, and how his diverse experiences shaped his mission to increase the agility of the global value chain.They talk about the timeless truths in demand planning, such as the importance of aligning business inputs and outputs, and the transformative role of data integration in modern demand forecasting. Wiley also delves into the impact of AI and machine learning in enhancing decision-making processes, helping organizations plan more effectively in an unpredictable market.Jump into the conversation:(00:00) Intro(03:30) From toys to hardware projects(06:00) How Wiley shaped his supply chain agility approach(09:15) The importance of demand planning(12:40) Timeless truths in demand planning(16:00) How AI and machine learning change demand planning(19:20) The role of data integration in demand planning(22:30) The challenges of forecasting in an unpredictable market(25:00) Innovating and embracing change in supply chain management(28:15) The impact of new technology on demand planning models(31:40) How Doss is modernizing supply chain operations(34:00) Fostering innovation within supply chain teams(37:15) The future of demand planning(40:00) Embracing disruption and leveraging technology for growthAdditional Links & Resources:Connect with Wiley Jones: https://www.linkedin.com/in/wileycwjones/Learn more about Doss: https://www.doss.com/WEBINAR: E2E Demand Planning – Tactics for Driving Value at Scale: https://supplychainnow.com/e2e-demand-planning-tactics-driving-value-scale-webinar/Learn more about Supply Chain Now: https://supplychainnow.com Watch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-now Subscribe to Supply Chain Now on your favorite platform: https://supplychainnow.com/join Work with us! Download Supply Chain Now’s NEW Media Kit: https://bit.ly/3XH6OVkWEBINAR- Unpacking the Latest Tariff Updates, Best Practices & What to Expect Next: https://bit.ly/4ikvdcSWEBINAR- Lessons Learned from the Trenches: How AI Will Impact the Future of Work: https://bit.ly/3DUnROxWEBINAR- Adapting to Volatility: Navigating Trade Wars, Supply Chain Disruptions & AI: https://bit.ly/4kqSv2DWEBINAR- Altium 365: Integrated Supply Chain Management Across the Product: https://bit.ly/4bWSLmaThis episode was hosted by Scott Luton and Marty Parker and produced by Amanda Luton, Trisha Cordes, and Joshua Miranda. For additional information, please visit our dedicated show page at: https://supplychainnow.com/4-ways-end-end-demand-planning-has-hasnt-changed-1410 The content in this episode, including all audio, videos, visuals, and graphics, is the property of Supply Chain Now and is protected by copyright law. Unauthorized use, reproduction, distribution, modification, or re-uploading of this content in any form is strictly prohibited without explicit written permission from Supply Chain Now.For licensing inquiries or permissions, please contact us at [email protected]© 2026 Supply Chain Now. All rights reserved. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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This episode was published on March 31, 2025.

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