4 Ways to Sell Out Your Next Event (Even With a Small Audience)

You’re going to want to take notes for this value-packed episode of Sold Out Events! Zach Hesterberg breaks down actionable strategies tailored for coaches, consultants, and entrepreneurs looking to maximize ticket sales for both in-person and virtual events. Discover the top four proven ticket-selling strategies that helped Zach Hesterberg successfully fill events ranging from intimate gatherings to massive 15,000-attendee virtual experiences. You’ll learn why Meta ads (Facebook and Instagram) are the most efficient and predictable paid traffic source, how to effectively leverage partnerships through joint ventures (JVs) and affiliates, and the best practices for harnessing the power of social media organic marketing. Plus, get insights into email and SMS marketing, how to use your list, increase leverage, and maximize conversions. Throughout the episode, Zach shares expert advice on structuring commission deals, boosting high-quality referrals, and ensuring your marketing activities are both high-leverage and scalable. Whether you’re looking to boost your event’s attendance or increase event ROI, this episode provides step-by-step strategies and real-world examples to help you achieve sold-out success. Don’t forget to subscribe for more weekly tips on event marketing, ticket sales, and business growth for coaches and consultants!   Zach Discusses: Meta ads for predictable ticket sales Leveraging JVs and affiliate partnerships Organic social media event promotion Email and SMS marketing strategies High leverage actions for selling events Importance of event design and market research Pros and cons of each ticket-selling method   Timestamps: 00:00 Top Strategies to Sell Tickets 04:00 Predictable Event Ticket Sales Strategy 06:52 Maximizing Ticket Sales Partnerships 10:56 Successful Event Revenue Potential 16:27 Scalable Customer Acquisition Challenges 21:11 Scalable Event Affiliate Strategy 30:33 Social Media Reach Strategy Insights 35:01 Event Promotion Strategies Overview 42:42 Email Strategies for Event Sales   About Zach Hesterberg: Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales. Book a free event discovery call at paidevents.comDownload your free Paid Event Profit Playbook here: paidevents.com/free-playbookYoutube: @zachhesterbergInstagram: instagram.com/zachhesterberg/