4. Why Not Having an Aligned Message Erodes Trust—Chris McNiven

In this episode Wesley sits down with Chris McNiven from Aspire Consulting Partners for a conversation about leadership and the important of making sure your creative team is clearly aligned to a central message. Chris works with organizations to help them know how to lead well.  Often he finds that communication is one of the biggest issues that leaders face.  When they haven’t been able to clearly articulate their mission to the people they lead, there is a misalignment between what they say and what they do, which in turn leads to an erosion of trust. We talked about the importance of incidental contact when you are working virtually.  Incidental contact is what happens when you bump into people while grabbing coffee and in the hallway.  We don’t get that when we work virtually, but he talks about how you can be intentional about creating that through video conferencing.