#40: A Masterclass on Personal Branding – Nela Dunato

Nela Dunato is an artist, brand designer, teacher, writer, and speaker based in Croatia.She describes what her process of working with clients looks like, and, in case you were wondering, the first step does NOT include talking about your favorite color or font.Among other things, we talked about the importance of core values, how personal and professional values are intertwined, how we’re “trained out of being ourselves” after we’ve been immersed into a corporate environment, and how to best express ourselves online and make our personal brand come to light.She encourages individuals to show their faces and share their stories to build trust and connection with their audience. Nela shares her own experience of merging her personal and professional online presence and the positive impact it had on her business.Hearing Nela's story, how she looks at personal branding, and how she helps her clients find their voice was truly enjoyable, it felt like a little masterclass, and I hope you'll enjoy it, too!Takeaways:Direct communication with clients and understanding their needs and values is crucial in the design process.Aligning personal and business values is crucial for building a strong brand.Expressing oneself authentically online helps attract the right audience.Merging personal and professional online presence can have a positive impact on your business.Here's where you can connect with Nela:The Human Centered Brand (book)WorkbookWebsiteLinkedIn_______________________________________Let's connect on LinkedIn:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠You can donate and support this podcast here:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠Thank you and see you next week!