EPISODE · May 5, 2026 · 41 MIN
#40 - Arthur Renard: Lessons and Stories From 20+ Years Building a Career as a Freelance Football Journalist
from Runway · host Julija Jegorova & Mauro Battellini
Arthur Renard is a freelance football journalist who built his career hustling interviews as a teenager. Today, you can read him in publications in 20+ countries and languages, and see him on TV. We sat down to hear his story.Arthur Renard moved from the Netherlands to London at 18 with a few bags and no detailed plan. Within nine months he was in the Chelsea canteen interviewing José Mourinho.Today he's the BBC's go-to voice on Dutch football, a regular on Sky Sports and TNT, and has bylines in The Guardian, The Times, Frankfurter Allgemeine Zeitung, Gazzetta dello Sport, France Football, El País and many more.He's interviewed Jürgen Klopp, Louis van Gaal, Frenkie de Jong, and Vincent Kompany and other players and coaches writing history.Mauro sits down with Arthur to unpack how a freelance career in football journalism actually gets built, story by story, relationship by relationship. And a tiny dose of football chat!In this episode, we cover:🎯 The Mourinho story that kicked it all off📞 Why phone calls still have a role to play📨 Pitching cold versus warm🌍 Getting placed in multiple country markets⚖️ Balancing stories of personal interest with those that will sell for publications✈️ The economics of self-funded tournament journalism, and why Arthur keeps investing in being there❤️ Using "the heart as a compass": why Arthur prefers to focus on the personal stories🎤 Breaking into broadcast🔮 The next chapter: video, podcasts, and the 2026 FIFA World Cup🏆 World Cup 2026: predictions, the dark horse, and the off-pitch storylines Arthur thinks will define the tournamentGive it a listen! And do follow Arthur on LinkedIn & explore his portfolio. Links below.Links mentioned in the episode:Arthur's website: https://arthurrenard.comArthur on LinkedIn: https://www.linkedin.com/in/arthur-renard-44ba0a88Arthur on X: https://x.com/arthurrenard87=================================================================Thanks for listening! For more, follow us on LinkedIn.Runway is a podcast started by Black Unicorn PR co-founders Julija Jegorova and Mauro Battellini to help startup founders, company builders and business leaders with insights, tools and advice from specialists in sales, marketing, PR and more.Black Unicorn PR is a London-based tech PR agency focused on startups, scaleups and VC.For more information visit: https://www.blackunicornpr.com/For even more advice, especially on PR, visit the Black Unicorn PR blog
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Arthur Renard is a freelance football journalist who built his career hustling interviews as a teenager. Today, you can read him in publications in 20+ countries and languages, and see him on TV. We sat down to hear his story. Arthur Renard moved from the Netherlands to London at 18 with a few bags and no detailed plan. Within nine months he was in the Chelsea canteen interviewing José Mourinho. Today he's the BBC's go-to voice on Dutch football, a regular on Sky Sports and TNT, and has bylin...
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#40 - Arthur Renard: Lessons and Stories From 20+ Years Building a Career as a Freelance Football Journalist
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