40. Brand strategy for businesses: what it is, why you need it, and how to build it with Tim Dove

Sometimes, the hardest part about starting a business is determining your brand strategy. What should you name your business? What is the story you’re trying to communicate? Who are you trying to communicate with? And what should your business look like? We let the expert answer.  Tim Dove is the Strategic Director of Re:brand, an award-winning, evidence-led brand agency operating in both Auckland and Wellington. With a background in design and marketing, he and his team use their specialised knowledge to help businesses define their brand and message through facts rather than opinions.  In this episode, he shares what a brand strategy is (and what it’s not), what a good brand strategy can do for your business, and what happens when your business doesn’t have a clear brand...  LINKS  https://rebrand.co.nz/   https://gilligansheppard.co.nz/