#40: Business foundations you need to be successful.

In today's episode of Content Magic I'm joined by Emily McDonald, a founder coach and mentor who helps female entrepreneurs build sustainable, successful businesses. In our chat, Emily digs into why so many new female founders struggle to make money, and how focusing on fads instead of foundations holds them back. She shares her own entrepreneurial journey, from launching a dress rental company out of her living room to now running multiple ventures. We also discuss the hot topic of scaling - what it really means, when to do it, and why it's not the right path for everyone.Emily drops so many insights about truly understanding your ideal customer, creating offers that resonate, and doing the deep work needed to sell successfully, even without a huge audience. Emily has tons of valuable insight to share so don't miss this one! 06:19 Shifting focus to scalable programs, reaching more.09:31 Scaling means creating scalable offers to help.11:14 Email lab helps write quick, engaging emails.16:38 Homework asks tough questions, essential for understanding.17:52 Struggling with client connection and elevator pitch.21:30 DM for signature or higher-level programs.CONNECT WITH ME!Instagram: @lindsaysmithcreativeThreads: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFREE: The Sales Page BlueprintCONNECT WITH EMILYInstagram: @founderemilyWebsite: myfoundercircle.comProgram: The MastermindFREE: How to Make Money Without a Huge FollowingThis episode was mixed and edited by Cardinal Studio.