#40 ¿Cuánto vale lo que vendes? Aprendemos sobre estrategias de precios con María Teresa Herrera

from Marketing para David (no Goliat) · host Javier Yranzo

🎙️ En este episodio, conversamos con María Teresa Herrera, experta en Marketing de Retail y ex Gerente de Marketing de SODIMAC, quien fue clave en desarrollar la marca a nivel regional defendiendo el posicionamiento de "precios bajos siempre". 🏷️💡💡 ¿Qué aprenderás en este episodio?✅ ¿Qué es una estrategia de precios y cómo se piensa? Descubre cómo crear una estrategia de precios efectiva que impulse tu negocio y atraiga clientes. 💰📊✅ ¿Vale la pena apuntar a ser el más barato? Analiza si ser el más barato es la mejor estrategia y cómo se relaciona con el valor percibido por el cliente. 🏷️🧐✅ ¿Qué rol juega la transparencia en tu política de precios? Aprende cómo la transparencia en los precios puede fortalecer la confianza del cliente y tu marca. 🔍🤝🎧 Si estás interesado en aprender cómo desarrollar una estrategia de precios exitosa, construir una marca sólida y ser competitivo en el mercado, ¡este episodio es para ti! 🚀

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This episode was published on December 10, 2021.

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