#40 Everlane、Sweetgreen、Hingeに学ぶ次世代ブランドの在り方

What this episode covers

こんにちは、Off Topicです。今回はD2Cのブランディングのパート3になります！今回は、顧客に合わせたブランド作りと事例のEverlane、デーティングアプリHingeのキャンペーンなどご紹介します！ ◎今回のトピック・ユーザーのバリューに合わせるブランド・Sweetgreenのコミュニティの作り方・Hingeのユニークなキャンペーン・patagoniaがVCベストに苦言？ ◎参照リンクと紹介したサービス・Obsessed: Building a Brand People Love from Day One (English Edition) - Amazon https://amzn.to/2DfT2nN ・Everlane https://www.everlane.com/ ・allbirds https://allbirds.jp/ ・Sweetgreen https://www.sweetgreen.com/ ・HingeのキャンペーンCM https://www.youtube.com/watch?v=7q0M12pOmQk ・「アディダス」と「オールバーズ」がパートナーシップ　フットウエア業界のカーボンニュートラルを促進 | WWD JAPAN https://www.wwdjapan.com/articles/1082310 ・Patagonia Stops Selling Iconic Power Vest To Some Finance Firms https://bit.ly/3eUEQ0C ◎ひとこと byミキ結構前から話題ですが、瑛人さん「香水」のヒットすごいですね…！久々の日本でのTikTok発のヒットソングなのではないでしょうか。ほぼメディアの露出がなく、インディーズでもなく完全に独立系アーティストだったそうです。もっとTikTokウォッチしなくては…！ \ Instagramも更新してます！ / https://www.instagram.com/offtopicjp/ ◎Twitter Off Topic https://twitter.com/OffTopicJP ミキ https://twitter.com/mikirepo テツロー https://twitter.com/tmiyatake1 ◎note https://note.com/offtopic

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How long is this episode of Off Topic // オフトピック?

This episode is 31 minutes long.

When was this Off Topic // オフトピック episode published?

This episode was published on July 22, 2020.

What is this episode about?

こんにちは、Off Topicです。今回はD2Cのブランディングのパート3になります！今回は、顧客に合わせたブランド作りと事例のEverlane、デーティングアプリHingeのキャンペーンなどご紹介します！ ◎今回のトピック・ユーザーのバリューに合わせるブランド・Sweetgreenのコミュニティの作り方・Hingeのユニークなキャンペーン・patagoniaがVCベストに苦言？ ◎参照リンクと紹介したサービス・Obsessed: Building a Brand People...

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