#40: From Waste to Win With Blumaka's Stuart Jenkins on Building Better Athletes from the Ground Up

Chris Duffin sits down with legendary footwear innovator Stuart Jenkins, CEO and founder of Blumaka Insoles. With a career spanning nearly five decades, over 100 patents, and deep experience across major shoe brands, Stuart Jenkinsshares his inspiring journey from a resourceful young runner on the farms of Nebraska to an industry disruptor driven by necessity and resilience. In their conversation, Chris, Anthony, and Stuart Jenkins explore what it means to overcome relentless rejection, foster innovation, and stay true to your vision—even when it challenges industry norms. They dive into the unique science and sustainability story behind Blue Maca Insoles, highlighting how waste foam is transformed into high-performance, environmentally friendly products used by elite athletes and everyday movers alike. Did You Know? The right insole can make you run faster and move more powerfully. Pro athletes in the NFL, MLB, lacrosse, and more are already on board—over 750 of them! The non-slip, shock-dampening tech means less slipping, more power transfer, and even longer shoe life. For the Barefoot Crew (and Skeptics alike)!!   Learn More / Go Deeper: Listen to the full episode for more actionable insights (and some great stories). Discover Blue Maca Insoles—choose resilience for your feet and the planet!   Learn & Connect at https://chrisduffin.com/ • SHOP: Explore my books and products in the store. • EDUCATE: Unlock access to my incredible Education Portal featuring hundreds of hours of courses and thousands of guided movement videos, all conveniently indexed for easy navigation.    00:00 "Chasing Dreams and Modifying Shoes" 09:23 Resilience Through Adversity 15:02 "High-Quality, Durable Recycled Foam" 19:51 "Sustainable Innovation in Shoe Industry" 22:42 Powerlifting Hack: Loctite Glue 31:05 Innovative Stability Solution for Athletes 38:59 Arch Reflex Activation Insight 43:23 Sustainable Insoles and Tactile Feedback 51:57 "Shoe Fit Matters Most" 53:49 Barefoot Squat Toe Mechanics 58:36 Golf Insoles Boost Distance 01:04:22 Improving Trainer-Athlete Communication