40 | How the thinking behind the business is that steadying focus when we get the wobbles.

This conversation is a combined lens of all the roles working together to get the last little steps to be stepped to cross a finish line. Here, we let you in a little on the real-time experience of navigating, creating and delivering a campaign (aka a single focus with a concentrated effort for a specified time). Here we also let you in on the unknown decisions that had to be decided and left us divided, but because the thinking behind the business was clear in two ways, the decision was easy (enough). The purpose of this conversation shared is to illustrate one experience for you to take this which lands with you now and let it lighten your 🧠 load a little more than before. Enjoy. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit itsnotabigthing.substack.com