#40 - How to approach your category like it's your first day on the job

Jing Mertoglu, VP of Insights & Analytics at Beam Suntory, discusses how to elevate category thinking to include the intersection of humans and culture, shares how her team uses the Japanese concept of Gemba and reveals how to create a high-functioning insights team. Pressed for time? Catch the key takeaways around the 53 minute mark.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.