40 - How to Get Your Error 404 Page Working for You

There is a page on your website that is possibly a bit neglected or in need of a revamp. Because, even though it's not a page you might think about very often, people are arriving on it more often than you may be realising… and that is your Error 404 Page. There are a few specific things you can be doing to transform this page from a neglected 'no-go' zone into an engaging sales person for your site. In today's episode, hosts Suzi Dafnis and Michelle Falzon share some ideas with you to help lift this poor, neglected page out of the shadows and revamp it into an engaging piece of communication that brings your clients and prospects closer to you, rather than pushing them away.