40. How to Leverage BevNET to Grow With John Craven, BevNet

40. If you're building a beverage brand in isolation, you're already behind. Success in CPG isn't just about product—it's about community, insight, and access to the right conversations.  In this episode, I sit down with John Craven, Founder & CEO of BevNET, to unpack how brands can leverage industry media, conferences, education, and networking to accelerate growth. From dorm-room product samples to building one of the most influential B2B platforms in food and beverage, John shares how entrepreneurs can avoid repeatable mistakes and build awareness before they "need" it. We discuss why honest feedback matters early, how to use BevNET Live and Beverage School strategically, why brand-building is harder than product development, and how focus prevents the "hot mess" syndrome that derails startups. If you want to shorten your learning curve and earn credibility before pitching retailers or investors, this episode is your blueprint. Strengthen your retail-ready selling story. Then explore additional episodes to deepen your competitive advantage and shelf strategy. Get instant access on the show webpage: RetailSolved.com/session40