40 | Is Your Website Losing Donors? 2 Things Your Homepage Needs for Better Fundraising

Is your website losing potential donors? If your ministry fundraising feels stuck, your nonprofit website might be the silent culprit. Your homepage is often the first place donors land—and within seconds they decide whether they’ll stay, explore, and engage… or bounce. In this episode, we walk through the two messaging elements every ministry or nonprofit homepage must communicate immediately. Without these two pieces, your website becomes confusing, donor engagement drops, and you unintentionally lose potential supporters before the fundraising conversation even begins.You’ll learn how to craft above-the-fold messaging that is clear, compelling, and donor-focused, how to avoid the most common nonprofit website mistakes, and how to shift your language from “here’s what we do” to story-driven messaging that invites donors into meaningful action. If you want to strengthen your donor communication, improve your fundraising results, and create a ministry website that actually engages supporters, this episode gives you one practical step you can implement today.👉 Work with me one-on-one to clarify your fundraising message, remove the guilt around asking, and create consistent donor communication that actually works.https://irisstorytelling.com/coaching👉 Grab your free Ministry Newsletter Guide to easily write updates your donors want to read.https://irisstorytelling.com/guide👉 Join the free community for women ministry leaders who fundraise — a place for encouragement, prayer, and learning how to use storytelling to connect with donors.https://irisstorytelling.com/communityConnect with me:[email protected]://irisstorytelling.com