40: Kun Euroopassa soditaan, miten organisaatiot viestivät? (osa 1/2)

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Ukrainan sota on "pakottanut" organisaatiot ottamaan kantaa ja kuluttajat odottavat suosikkibrändiensä valitsevan puolensa sodassa. Miten organisaation kannattaa viestiä ja markkinoida isossa kriisissä? Mitä on moraaliposeeraus, vai onko sellaista edes olemassa? Vieraana Ivalo Creative Agencyn toimitusjohtaja Leena Komulainen. Ohjelmaa juontaa Lianalta Harri Niskala.

Episode metadata supplied by the publisher feed · Published Apr 14, 2022

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40: Kun Euroopassa soditaan, miten organisaatiot viestivät? (osa 1/2)

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