#40: Marketing Automation & Customer Loyalty

What this episode covers

In dieser Episode des Loyalty Talk Podcast ist mein Kollege Sebastian Starke zu Gast. Sebastian verantwortet das Thema CRM & Customer Engagement bei der nexum AG, einer full-service Digitalberatung und -agentur. Wir sprechen im Podcast zum Thema Marketing Automation. Was ist dies überhaupt und welchen Nutzen bietet Marketing Automation, wie weit sind die Unternehmen im DACH-Raum und mit welchen Herausforderungen haben sie zu kämpfen? Weitere Themen sind der Zusammenhang von Marketing Automation & Customer Loyalty, aktuelle Trends wie Datenplattformen und künstliche Intelligenz, Best Practices und Empfehlungen wie Unternehmen das Thema angehen sollten. Weiterführende Links: Nexum AG: https://www.nexum.com Sebastian Starke auf LinkedIn: https://www.linkedin.com/in/sebastian-starke-9272a2191 Michael Bietenhader auf LinkedIn: https://www.linkedin.com/in/michaelbietenhader Alle Folgen des Loyalty Talk: https://www.loyaltytalk.ch Mehr zur MilesAhead AG: https://www.milesahead.ch

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Frequently Asked Questions

How long is this episode of Loyalty Talk?

This episode is 51 minutes long.

When was this Loyalty Talk episode published?

This episode was published on March 15, 2025.

What is this episode about?

In dieser Episode des Loyalty Talk Podcast ist mein Kollege Sebastian Starke zu Gast. Sebastian verantwortet das Thema CRM & Customer Engagement bei der nexum AG, einer full-service Digitalberatung und -agentur. Wir sprechen im Podcast zum Thema...

Can I download this Loyalty Talk episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.