EPISODE · Oct 20, 2019 · 21 MIN

#40 Mit Werbezielen zum Erfolg

from Aus dem Maschinenraum für Strategie | Marketing | Vertrieb · host Michael Stiller und Jan Scholzen

Werbung soll wirksam sein. Klar. Aber welche Wirkung soll mit Werbung erzielt werden? Die Forschung zeigt, dass ein Vertriebserfolg zwar wünschenswert ist, aber als Werbeziel nur wenig geeignet ist. Welche Werbeziele sich bewährt haben und ob, "vor-ökonomische" Ziele geeigneter sind, hören Sie in der aktuellen Folge des Maschinenraum-Podcasts: "Mit Werbezielen zum Erfolg". Hören Sie rein, damit Sie die richtigen Werbezielen formulieren! Folge direkt herunterladen

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#40 Mit Werbezielen zum Erfolg

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