40. O is for Essential OILS: The Strategy and Design of Branding for Multi-level Marketing Businesses

In today's episode of Aesthetically Speaking, we take a deep dive into the branding, marketing, and social media strategies behind essential oils and multi-level marketing (MLM) businesses. Rebecca discusses the fascinating world of essential oils and MLMs without delving into the debate of their effectiveness or the business structure. Instead, she focuses on how these companies have leveraged branding to rapidly grow multi million and billion-dollar businesses in a very short time. Rebecca provides insights into the history of prominent MLM essential oil companies, Doterra and Young Living, and explores the strategies they have used to build their brands. She discusses key principles that these companies have excelled in, including understanding their target market, creating a strong customer identity, turning wants into needs, and standing out from the competition. With a fresh perspective on MLM branding and marketing, Rebecca offers valuable takeaways that can be applied to various businesses.  In this episode Rebecca shares: Branding strategy and identity creation for MLMs Applying principles to personal pusiness Turning desires into needs and creating a strong desire for the products The importance of differentiation in branding and design to stand out from competitors   Visit the show notes for this episode: Ep. 40 | O is for Essential OILS: The Strategy and Design of Branding for Multi-level Marketing Businesses   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast